MY EXCUSES, WHAT'S YOURS?

• I was just too busy to blog.
• I am not a writer.
• Who would read my stories.
• I am too old. (I am 42, I remember black and white TV, we used the Yellow Pages and no cell phones, I am old!)
• You don't understand my business...sound familiar?

• What if I told you we had a way to get you in the top 3 slots and if we can not do it, you don't pay! The best part, we do it all, you don't click a mouse. We tell your story in a way that will drag traffic to your home page and the readers will share those stories with their friends bringing in truckloads of new customers to your homepage.

• You are too busy. (We do it all for you).

• Nobody has explained to you clearly why every company needs a blog. (No techno speak, we talk in a "Human" voice you will understand).

• I like a guarantee. (No contracts, if it does not work, you don't pay and we will return the setup charge).

Traditional newspapers and the internet have one thing in common, the power of the fold. A reporter always hopes the Editor will place their story “above the fold”, that is where careers are made and lost.

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The same phenomenon has occurred on search results. According to an eye-track study done on Google, 80% of all clicks go to sites that are on the top half of the first page Natural search versus paid ads receive 62% of the above the fold traffic. That means 90% of all traffic goes to the top three free results on the first page!

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With billions of web pages, if you do not have a strategy to get some of your key words in the first three search results, you have a real problem.

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Jack Welch, former CEO of GE, said often, “If we cannot be first or second in a business we will exit and redeploy our capital where we can be.”

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The power of first or second is greatly discounted today. Average has become ok with CEO’s building teams of safe, middle of the road managers who do not grasp that reward ratio is greatly skewed to people who have a plan to get above the fold.

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If you do not have a clear strategy to get your search results above the fold, we can create a clear strategy to get you there with guaranteed results.

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We knew it was only a matter of time. An idea so simple, talk to CEO’s in a human voice and explain the benefits of a corporate blog program and guarantee the results. Now we are on notice, we must deliver on our promise!

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I am happy to say we at least ranked above grizzly bears.

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